The battle of social networks is as old as time. New platforms seem to pop up every month, but although some fall out of favor, the top dogs always remain the same: Facebook and Twitter. For businesses, these two networks serve different purposes and each has its pros and cons. So which network should you be focusing on? Here’s a look at all the important facts that you need to know before deciding if Facebook or Twitter is best for your business.
Both social networks are excellent for businesses of all sizes. So which network offers the best opportunities for your business? That’s what we’ll be answering today. We’ll look at both the positives and negatives of each network to decide which one is best for you. We’ll be determining which network is more cost-effective, what advantages it gives you, and why it is the clear winner over the other.
Just like the feud between Coke and Pepsi, businesses fighting for space on your computer screen side-by-side, can make you go blind if you look at them. But the question remains, which network is best for businesses?
Facebook Vs Twitter
Facebook and Twitter have been pitted against each other for years. Both platforms have made it easier for people to share information with friends and family, but which one has the better audience?
Facebook has 1.49 billion monthly active users as of July 2017, according to Statista. In comparison, Twitter has 284 million monthly active users. However, that number is expected to increase due to the recent launch of Periscope and the recent acquisition of a company named Elsevier.
Facebook Vs Twitter: Which Platform Is Best For Businesses?
Facebook vs Twitter: Which platform is best for business? The two social media networks, Facebook and Twitter, have been pitted against each other for years. Facebook beat Twitter in terms of total number of global users in 2016. In 2016, Facebook had 1.49 billion monthly active users as compared to Twitter’s 284 million monthly active users as per Statista data from June 2017. However, that number is expected to increase due to the recent launch of Periscope and the recent acquisition of a company named Elsevier. Other than this, both platforms have their own strengths and weaknesses. What makes one better than another depends on individual needs and preferences so here we compare both these platforms and find out which one works best for your business:
Facebook: The power user – Facebook’s strongest suit is mobile usage – it is estimated that 62% of its users access Facebook via mobile devices such as smart phones and tablets such as iPhone or Android smartphones or tablets, according to a Pew Research Center report from April 2017. On average, Facebook users spend over five hours per month on the social media site – more than double that of Snapchat (24 minutes) or Twitter (28 minutes). It also claims around 1 billion daily active users (DAUs), who log on at least once a month (up from 845 million in 2016). On average, DAUs spend 16 minutes per day on the platform – significantly higher than WhatsApp
The two largest social networks, Facebook and Twitter, have been at odds for years. Facebook has long been the darling of the internet marketing world, with marketers championing its ability to reach a massive audience with quality content. Meanwhile, Twitter has been seen as the poor man’s cousin to Facebook, being viewed as being catered more towards users that want to be heard rather than a group of businesses looking to market their products.
But what is it really like for a business on both networks? Are they really so different from each other?
Facebook Vs Twitter – What’s The Difference?
Facebook and Twitter have become two of the most important marketing avenues on the Internet. They can both be used as powerful tools for promoting your business and reaching new customers, but they do differ in some key ways.
Who Uses Facebook?
For those who aren’t familiar with Facebook, it is one of the best known social networking sites on the web. It is visited by nearly 1 billion people every month and has an estimated value of $62.5 billion (as of May 2013). Although there are some general differences between Facebook and Twitter, many businesses choose to use both platforms because they both cater to very different demographics. For example:
Facebook has become the go-to social network for millions of users worldwide. More than 1.79 billion people are on Facebook, with 1.49 billion actively using the site each month.
Twitter has over 288 million active monthly users, and the site’s growth is extraordinary. The company announced it would be doubling its staff to 1,000 employees, bringing their total headcount to 7,500 people.
Facebook Vs Twitter: Which Network is Best for Businesses?
While Facebook and Twitter have many similarities, they also have some key differences that can be a big benefit or a big detriment to your small business. Here is a brief breakdown of those differences, as well as the pros and cons of each platform.
Proximity – The idea behind Twitter is it makes it easy to connect with people in your area. A tweet has a short lifespan (140 characters), but users can post more than one tweet per day. This means you can quickly share news and information about your business with your followers.
– The idea behind Twitter is it makes it easy to connect with people in your area. A tweet has a short lifespan (140 characters), but users can post more than one tweet per day. This means you can quickly share news and information about your business with your followers. Live Customer Service – Users of Twitter are less inclined to visit websites where they have to fill out lengthy forms or wait for hours for customer service representatives to respond. They communicate through direct messages, which are often faster than emailing support reps or calling customer service lines.
– Users of Twitter are less inclined to visit websites where they have to fill out lengthy forms or wait for hours for customer service representatives to respond. They communicate through direct messages, which are often faster than emailing support reps or calling customer service lines. Content Marketing – It takes only 140 characters of space to make an impact on the world, giving businesses the opportunity to influence people directly via their social media platforms without an ostentatious website redesign or expensive advertising campaign.
– It takes only 140 characters of space to make an impact on the world, giving businesses the opportunity to influence people directly via their social media platforms without an ostentatious website redesign or expensive advertising campaign. Social Media Management – Businesses that use Twitter can easily manage multiple accounts, allowing them to answer questions from customers without having to send emails back and forth between departments or otherwise waste
Facebook provides businesses with data on how their fans interact with their pages and content. Analytics, also known as Facebook Page insights, offer insight into your fans’ interactions with your page. By tracking how many likes and shares you receive and the time that they took, Facebook analytics gives you a sense of what is working and what isn’t within your Facebook strategy.
For businesses that use Facebook Pages to market their products and services, there are several different types of analytics that can help you optimize your Page for increased engagement.
Top-of-page (TOPS) analytics: This shows you all of the most recent interactions on your page. This is where the most action happens — people like, comment on or share pages, posts and photos. But people also unfollow pages frequently. Your page may be performing well overall but still not reach out to enough people to make it a success. TOPS analytics gives you a snapshot of the biggest moments on your page and whether or not these moments are working.
Content Analytics: This reports show you how frequently people interact with each post on your Page — how many times someone likes, comments on or shares it. The more frequently someone interacts with your content, the more engaged they are with it, so this metric should give you an idea of whether or not it’s resonating with your audience. You can then use this information to determine which posts are engaging the most and should be placed at the top of your timeline for maximum visibility to followers.
After seeing which posts are performing best for other brands, analyze everything about those posts so you can use them as templates for other content types to help boost engagement among your current fans or achieve new ones.
Twitter Analytics is a great tool for understanding what your followers are saying about your brand. This is especially true if you’re a new brand on Twitter who hasn’t been able to figure out how to optimize your Tweets.
The best way to get started with Twitter Analytics is by creating a list of keywords that you care about and search for them in the search box on Twitter Analytics.
Next, simply click into a keyword and see how many Tweets it has received. You can click the number of Tweets under each Tweet to see who posted it, which can give you a great idea of influencers in the market who are talking about your products or services.
Once you have a list of your top Tweets, keep an eye out for any from users who have the same number of followers as you do. These Tweets are likely from people whom your followers trust and follow, so if they’re talking about something relevant, they may be talking about you too.
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