A brand new alcoholic version of traditional Australian soda Solo has renewed hopes for the return of the legendary Solo Man to screens.
Solo was launched by Taraxin in 1968, Sydney sports instructor Michael Ace portrayed the very first Solo Man in the 1970s and 1980s.
Solo Man soon became an Aussie legend as he fearlessly paddled down rapids, tackled a ferocious brumby and kayaked off a cliff.
Solo Man was everything a person was meant to be in the nineteen eighties
The all-new Hard Solo is guaranteed to be lightly frothy so you’ll be downing it in no time
Carlton and United told Daily Mail Australia on Saturday that it was once again offering Solo to the adult audience it had been courting all along with an all-alcoholic drink model.
It is offered in 4, 10 and 24 packs of 375 ml cans with an alcohol content of 4.5%.
“He’s an advertising legend in Australia,” Mark, from Melbourne’s western suburbs, told Daily Mail Australia.
“He was part of a wave of blond Austrian men in the golden age of Albie Mengeles and Leo Wankers.
“He was canoeing down mountains and doing all these dangerous things, and he ended up breaking Solo.”
Portrayed as a macho, historically masculine beast, Solo Man soon fell out of favor with other politically correct occasions.
Hard Solo comes as American brewer Budweiser continues to try to win back male drinkers after the Bud Light-fueled disaster.
Three months after being promoted on social media by transgender influencer Dylan Mulvaney, Bud Light is still not back at the top of the US beer charts.
You had to stay in shape to be Solo Man, take charge and let others observe
A solo man kayaks off a cliff in a 1990 ad
Solo was unashamedly aimed at men with its once-famous tagline: “Solo Lemon: The Man’s Drink.”
Survey
WANT TO SEE SOLO MAN RETURN
The first promotional photos of the brand new Hard Solo feature a well-groomed, hipster-looking vegan, sporting the tattoo standard in the Abbotsford space, which identifies the brewer responsible for the alcoholic concoction.
“He looks more like the Kombucha Man,” Mark mentioned.
However, sources have told Daily Mail Australia that the brand new drink is aimed at those in their 30s and 40s, raising hopes that we could even see the rise of the Hard Solo man.
The unique Solo man promoting the marketing campaign was so lucrative that the character was ripped off by soup maker Campbell’s, who ran related ads featuring the “Fully Loaded Man.”
A fully loaded man with ‘meatballs’ appeared in commercials as he sailed down the hills earlier than he had clutched a can of soup in his hand.
CUB’s Hayden Turner mentioned that the brand new Hard Solo has a style that pays homage to the traditional Solo, yet with a bitter alcohol aftertaste.
The new Solo Man could possibly be mistaken for “Kombucha Man,” a Solo man fan claimed.
Solo Man enjoys quenching his thirst after working up a sweat doing manly challenges
Growing the brand new drink, the brewer mentioned that it is designed to be clearly labeled as an alcoholic beverage to keep it out of the hands of youngsters.
“When developing Hard Solo, we were only willing to proceed if the can and branding looked very different from regular Solo,” Turner mentioned.
“We’ve achieved it – the Hard Solo looks very different from the regular Solo with its striking black cane. We also used highly visible alcohol labels on the front of the can so it can’t be confused with Solo and is clearly intended for adult consumers only.
With Australians clamoring for the return of Solo Man, Mr Turner said the corporation had no immediate plans to bring the legendary man back to screens.
“There will be no traditional out-of-home advertising, TV or radio campaigns to promote Hard Solo,” he advised Daily Mail Australia.
However, Solo Man’s followers have already indicated that they plan to launch a marketing campaign to bring the legend back to life.
Hard Solo will likely be available at bottle retailers nationwide later this month, priced around $24 for a 4-pack.